Are you prepared for what social media has in store for the future?
Social media is constantly evolving and it’s exciting to think about what it will look like in just a few years time. This means that the world of Social Media Monitoring has to keep up with the demands of social media users as brands continue to modify their strategies once new trends emerge. Let’s take a look at the many possible trends we could be seeing as soon as next year...
1. Knowing their audience:
Rather than bombarding them with ads, which continues to frustrate many social media users, brands must connect with their audiences on a more meaningful level by treating them like individuals rather than a mass source of revenue. Consumers are consequently more likely to trust that brand once that method of communication is established. And the more brands know about their audience, the easier it is for them to target their messaging to each segment.
2. Making shareable content:
Since social media users are starting to shy away from sharing personal updates publicly online and opting to share content they find online with their friends instead, brands need to provide that content for them. Whether that’s a heartwarming story or a funny video, brands need to move their audience in some way so that they engage with their brand as well as encourage them to share that content with their friends.
3. Embracing visual content and technology:
It’s no secret that video consumption via social media is on the rise. It’s estimated that people look at videos 5 timeslonger than static content, such as text and images, on both Facebook and Instagram. Because of this, it’s almost guaranteed that we will see even more videos all over social media in the future, including live videos, which have gained a great deal of popularity in recent years.
With the popularity of social media platforms such as Instagram and Snapchat, we are already starting to see a massive increase in visual-based content. Because camera access is so much easier now than it was a few years ago, as virtually every phone has a built-in camera, photos and videos will continue to saturate social media.
4. Mobile-focused experiences:
The future of social media is mobile. An estimated 3 billion people will have access to mobile phones by 2020. Additionally, more and more people are using their smartphones as their main source for accessing social platforms. That’s why future platforms will be designed with smartphones in mind from the start.
It’s important to pay attention to these ever changing trends to stay competitive and relevant in the marketplace. With consistency and research it’s possible to keep up with the evolving landscape.